Software, Complementary Apple Products Marketing that never works on me... Online Courses, E-Books, “Instagram brands”, Free+Shipping A day in my life Wake up at 5:00 am First thing in the morning Drink coffee / try to meditate (2 out of 5 days) with the headspace app On the phone for the first time at 5:30 - 6:00 am On the computer for the first time at 6:00 am First thing(s) on the phone Emails, Shopify, Instagram, Assistant’s messages First thing(s) on the computer Facebook, Messenger
Times in touch with ads 3-5 (assumed) Where in touch with ads Facebook, Instagram, Newsletter Ads which work (or could work in future) Instagram, Newsletter Preferred marketing Content (blog, video) Weirdest thing on a daily base day working 8-16 Telemarketing list Time spend after work Girlfriend, Netflix, Reading, Video games Biggest struggle on a daily basis Find more time for family/friends Those lists give me a very good overview of whom I’m about to target.
Maybe there will be female employees with two kids that hate Apple who will purchase my backpack — who knows. But that’s not even the point here. Creating this list and figuring out who could be my perfect customer gives me a good idea of how to start and where to promote my products. It makes the business more real and reminds me that I’m selling to a human being. Let’s do a short recap: Within about 12 days I came up with a: Product idea. Cool name + logo. Reliable supplier.